How do a consumer and a customer differ?

The distinction between a consumer and a customer is crucial in the context of services and transactions. A consumer refers to anyone who obtains goods or services for personal use, regardless of the number of transactions. They engage in a singular purchase or a unique interaction with a provider. On the other hand, a customer is characterized by a more sustained relationship with a business or service provider. This ongoing interaction often implies repeated purchases or engagement over time, which can foster loyalty and a deeper understanding of the customer's preferences and needs.

Understanding this difference is fundamental for adjusters and service providers, as it helps tailor communication and service practices to meet the varying needs of consumers versus long-term customers. For instance, a customer might expect certain benefits or familiarity that a one-time consumer may not anticipate. This distinction influences how businesses approach marketing, customer service, and relationship management.