What constitutes a customer relationship with a licensee?

A continuing relationship providing insurance products or services is what constitutes a customer relationship with a licensee. This involves ongoing interactions where the licensee provides not just the initial products or services but continues to engage with the client over time, which can include renewals, policy adjustments, claims handling, and providing additional information tailored to the client’s needs.

Establishing a customer relationship in this manner ensures that clients receive support throughout the lifecycle of their insurance products. It places emphasis on the importance of customer service and loyalty in the insurance industry, indicating that clients rely on and trust the licensee for their ongoing insurance needs.

The other options do not adequately demonstrate an ongoing relationship. A one-time purchase does not reflect continued interaction or engagement. Being a beneficiary under a policy is a passive relationship, as it does not involve direct involvement with the licensee. Lastly, only asking for information about insurance services does not necessarily create a relationship; it may be merely an inquiry without the establishment of a deeper connection.