What does nonpublic personal information generally include?

Nonpublic personal information primarily consists of personally identifiable financial information. This type of information refers to any data that identifies an individual and is related to their financial situation, such as bank account numbers, credit reports, income details, and other financial details that are not publicly accessible. The emphasis is on protecting this sensitive data from unauthorized access and disclosure, as it can significantly affect a person’s financial privacy and security.

In the context of the other choices: statistics about consumer habits are typically aggregated data and do not identify individuals. Public records of financial transactions, while they may contain some relevant information, are accessible to the public and thus do not fall under the category of nonpublic personal information. Lastly, details of products advertised online may include general marketing information but do not typically involve identifiable financial information about individuals. Therefore, the correct answer is centered on the protection of personal financial identifiers.