What is the time frame for a licensee to comply with a consumer's opt-out direction?

The correct answer is based on the principle of timely compliance with consumer requests. When a licensee receives an opt-out direction from a consumer, they are required to act on that request as soon as reasonably practicable. This means that the licensee must make efforts to comply with the consumer's wishes without unnecessary delay, taking into account the nature of the request and any operational considerations.

The requirement for prompt action is intended to respect consumers' preferences and uphold their rights regarding privacy and data control. While other specific time frames, such as 30 days or one week, are often used in different legal contexts, the "as soon as reasonably practicable" standard provides flexibility that acknowledges varying circumstances. Immediate compliance may not always be feasible or necessary depending on the complexity of the request and the resources available to the licensee.

In this context, the emphasis on reasonableness ensures that consumers are not left waiting indefinitely without justification while still holding licensees accountable for timely action.