What must the director consider when selecting newspapers for publishing hearing notices?

When selecting newspapers for publishing hearing notices, the director must consider the location and circulation of the newspapers. This is crucial because the primary objective of publishing these notices is to ensure that they reach the appropriate audience who will be affected by the hearings.

Location is vital as it determines whether the target audience is likely to see the notice, while circulation indicates how many readers the newspaper has, which affects the visibility of the notice. A newspaper with a high circulation in the relevant area will ensure that more individuals are informed about the upcoming hearings, thereby promoting transparency and public participation in the process.

While frequency of publication, cost of advertising, and reader demographics may also play roles in broader advertising or publication strategies, they do not directly address the fundamental need for effectively reaching the appropriate audience for the hearings. Therefore, the focus on location and circulation ensures that the notices are not only published but also seen by those who need to be aware of the hearings.