Who does the rule on nonpublic personal financial information apply to?

The rule on nonpublic personal financial information is designed to protect consumers, particularly focusing on individuals obtaining products or services for personal purposes. This protection is vital as it safeguards sensitive financial data that individuals share in a variety of contexts, such as during the application for insurance or financial services that are meant for personal use.

In this case, individuals fall under the purview of the regulation because they are the ones providing personal financial information, necessitating measures to ensure that such information is handled confidentially and responsibly. This confidentiality is fundamental in maintaining trust between consumers and financial service providers, ensuring that personal financial details are not misused or disclosed without consent.

The other choices involve entities or individuals pursuing actions primarily for commercial or business purposes, which do not directly relate to the protections aimed at individual consumers in context of private financial information. This distinction emphasizes how the regulatory focus is primarily on personal, rather than commercial, financial interactions.